I usually enjoy Saturdays for this kind of posting activities. Around a nice coffee taking the time to share thoughts is a great self moment where I cut off the rest of the word and focus on one single purpose.
Well, this is not the case, as the third month in the year is almost gone, and it wouldn’t make sense to post “2013 Trends predictions & Thoughts” in May or June right?
Where do I see virtualization in 2013? Hum.. well… on the virtualization side I strongly believe that we are shifting from the virtualization era to the cloud era. Somehow not so different from what we have been doing on the past 7 years, adjusting it to the trends “Reference Architecture” or “Integrated Vendor Architecture”, that I believe will be driving the data center of tomorrow and our behaviours.
2013 will surely mark a keystone in the way we are approaching our projects. I feel that the lucky ones that will be revisiting their datacenter this year and beyond will have to consider the trends of the moments, enabling and guarantying the efficiency expected, efficiency that might have been lacking in the past. What we were expecting to happen 5 years ago when proceeding with datacenter acquisitions have been challenged at meeting the expected ROI mainly due to the consumerazation of IT and the explosion of data. This, while acceptable in the past based on the growth and market trend, is today not something we can accept anymore and surely not acceptable by both, leaders and users.
So what will be happening next? Well plain and simply: whomever will have the best integrated story will win a significant market share. Think about vSPEX and vBLOCK or FlexPod and ExpressPod of this world… while the past discarded them from our datacenters mainly because of cost, today, leaders are in need to buy peace and concentrate on go to market strategies. When the economy arise, we don’t want to burn cycles in our datacenter fixing things… The IT department has to take the leap and enable the business to grow; failing to this mission will endanger the stability of the organization and the sanity of many of us.
So to become an enabler, you need to be efficient, agile and allow the business to rely on you without having a separate strategy to sustain the LOB growth. This is why I believe the datacenter in 2013 will mainly be composed of reference architectures, reliable and proven integrated vendors working together as one unique entity to perfection enabling organizations to grow, take market shares and crush their competition.
Applications… note that I have purposely enlarged the “A” of Applications.
Whomever knows me, you know that I particularly like this topic, mainly because I think this is the most important piece of the equation. WHY?? Well, think about it: are storage arrays making sales? Are platforms & hypervisors closing deals? NO! People are, and people are relying on applications to be effective and differentiate themselves. If you do not have the right people consuming the right app to setup the meeting, the sale, the presentation or place the order, guess what… you have no sale!
So apps are for me a keystone, and as people are consuming them, we need to focus on the people…and the applications they are consuming to be performant. Now the challenge is to have the app as agile and performant as the people.
THAT’S THE CHALLENGE.
I believe in shift and trends, obviously, but more I believe in people and how to enable them to be successful! Users are more and more agile, mobile, self sufficient and excited by the technologies. People are the engine of growth and people keep reinventing themselves. So how can we keep up on the application side? Surely applications will not reinvent themselves at the same pace, or, organizations will not reinvest at the same pace.
I believe that 2013 in the application space will see a massive shift towards application virtualization and application portability. Whomever will have the right application strategy that addresses today’s people’s consumption requirements will win great people and will differentiate themselves. It’s that simple: keep the people happy and give them access to the business they need on the device they want when they want and how they want. Such organization will have the opportunity to hire talented people that will produce twice more (or more) for twice less (or more): interesting now?
In short, application virtualization will lead this year, surfing the MDM and BYOD (or C?) trends. We will need to make business applications follow these trends and empower the people with the tools they need when they need it. Hence my post on the topic: virtualize your applications fast and address multi-device endpoint, multi-vendor MDM and think about portability and accessibility. There is so many solutions out there to choose from, but my advise would be to remain within vendors that have a solid overall story to tell and are allowing on-premises or off-premises solutions to follow the people.
In a nutshell, these are my thoughts. Please feel free to give your inputs, i’d love to hear about them; we only can get better by communicating and sharing right?