What an exciting moment we are all part of! And 2013 around the corner promises to be even more exciting. Why? Well friends, look around. The Cloud is surrounding us and Gartner says it: the next 5 years will be the year of changes in the private and public sector.
Now for some of us, the cloud is simply a word tagged to a complex underlying solution, providing a simple result: a service. Whatever the server is, just a service. Much like hotmail was a few years ago, just a service.
I remember traveling the world a few years ago, and no matter where I was, I had access to my emails from hotmail. Now hotmail is just a name, a service that we got used to, but really this “name” was defining the cloud-like service: anywhere I want my “stuff”.
And what is even more interesting for the geeks, is the technology supporting the service giving access to our “stuff”. 15-20 years ago, the technologies were pretty limited and almost inaccessible to “normal” people. Not sure if a SMB could of dreamed of a worldwide service like “hotmail” was giving… 20 years ago. Today, well, the smallest SMB that will not have a “service-like” “hotmail” will lose time to market, be behind its competition, and lose clients, market share, business, money, investors, employees… basically disapear from the map.
We have to face the reality, all the manufacturers of this world truly reinvented themselves and found ways to provide to the smallest SMB the gears to support the service they need to stay alive and crush their market shre while increasing their footprint. Wow!
That was before 2013. the 21st century was fulfilled with the largest changes I have ever seen in 15 years. I feel that 2013 is the start of a new era. Funny enough, while all manufacturers sharpen their solutions to provide access to the smallest SMB the Enterprise like solutions, a new shift happened in the industry, to deepen even more what lower SMB can achieve.
Yes friends, the “cloud’ will bring to market players with amazing ideas, on the map like the largest Enterprises. These small SMB will have access to more services than Enterprises class organizations, mainly because they can adopt new tendencies faster, providing them with a strong advantage that Enterprise will be jealously looking at in the coming years.
Let me give you a little example of what the cloud can bring to the consumer and small SMB. I was recently shopping for a new faucet and the furniture to hold it. Left and right over the web, I finally found a small reseller based in the suburb of Ottawa. Looking at their online web service, they happen to have the exact models (faucet and furniture) I was looking for. I pass the order online, paid, and got a confirmation email. 10 days after, yes 10 days after, I received a note that my order had arrived and was available at a near by warehouse.
Very impressed by the service, I’ve sent an email to the customer service. Got a call back. My curiosity was the price. 50% cheaper than WallMart is hard to beat. Well, this small SMB happen to deal with the same manufacturer in China and because of their size were able to provide a better price, for an identical quality, than the largest chain well respected in North America.
How’s that possible? From 600$ to less than 200$. Well that’s the beauty for cloud based solution; empower SMB with Enterprise strengths, and while at it, still making 20% margin.
I am in a complete admiration for leaders that have such vision and strength to go to market with cloud based solutions.
To them, I am saying this: “ gentlemen, I will make a mission to support all cloud based solution so organizations like yours and visions like you have, provide us, consumers with products we want at the price we want!